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I think the first thing any budding short story writer must do is read good short stories. Read your contemporaries - Claire Keegan, Yiyun Li, David Means, Wells Tower, Anne Enright. Read the greats - Chekhov, Alice Munro, Frank O'Connor, Raymond Carver. Read anthologies and journals that love and respect the short story form - The Stinging Fly, The New Yorker, Southword. Seek out publications from those publishers who support and publish short stories: Salt, Comma Press, Faber, Cape, Granta. It is only by reading the masters and mistresses of the form that we learn what good short fiction is all about. So, read widely and, while you are reading, write and write and write.
The short story is a personal form in the same way that poetry is - it deals, often, with the individual passions of the writer. Figure out what you love to read and think about, what excites you. Chances are those are also the things that you will love to write about. For me, those things include visual art and artists, sex and relationships, and the breakdown of love. Throw in Paris and/or a river and I could write all day. Make a list of the objects, scenery, type of people - and their dynamics - and the places that interest you the most. Some of these combined will make good fodder for stories or, at least, good jumping-off points.
What will make your short story succeed? Well, resist the urge to write about the mundane. Ordinary things happening to ordinary people rarely make interesting reading. Something must happen in your short story; not something huge or life-changing, just something that's maybe out of the ordinary for that particular character. So, bear in mind that although the short story is an urgent, concise form it cannot be about nothing in particular. Usually, the story is about a small number of characters and something happens to one or all of them; that event brings about a shift in circumstances or outlook.
Put a notice over your desk: 'What happened next? Or what happened before?'. This will keep you focused on the crux of your story - the tension. If you are floundering, read this notice aloud to yourself and write down your answers.
Don't shy away from creating scenes - readers love to hear dialogue, particularly difficult conversations. Let us hear and see your characters speaking and reacting to each other. It is probably best not to provide oodles of background information. Set the scene briefly, then cut to the action. As Jim Dickey said, 'If the story is about a bear, bring on the damn bear.' There isn't room in the short story for piles of personal history, long descriptive passages or lots of characters. Keep it all to the point. Raymond Carver aptly advised: 'Get in, get out, don't linger, go on.'
There is an immediacy to the short story that is unique to the form: it should open quickly, have a relevant mid-section and move at a good pace to the end. As I've said, there isn't room for lots of characters, reams of back story and endless wads of descriptive prose. You want to intrigue your reader, not bore them. The details of the story need to be drip-fed in digestible and interesting lumps. Do what Charles Reade recommended and 'make 'em laugh, make 'em cry, make 'em wait.' Those who have not tried it will tell you that writing genre material is easy. Those who do it regularly will tell you exactly the opposite. The only reason for writing genre material is a love of the form or a story/theme that just can't be handled in a mainstream format.
Stories possess an intensity that is just not possible in the vast space of the novel. They often contain a delicious surprise - they are beautifully unpredictable when done well. Lovers of the short story hope to be moved in some way by what happens in stories - they want the hairs on their neck to stand on end with the unknowable yet perfect beauty of the story they are reading. Readers of literary short fiction do not mind discomfort and they enjoy characters who are mavericks - be daring in what you write, don't censor yourself.
Short story writing is fairly instinctive, mostly you don't need to plot and plan meticulously. To paraphrase Haruki Murakami, if you plan everything in a short story it will never find its own way. So you mustn't worry if you start to write and don't know where things are going. Just write your way into it - tell the story to yourself - and see what your characters get up to. What you are aiming for is some sort of tension - remember, something must happen! You want to seduce the reader; to have her believe in the small world you have created.
Be specific in your writing always. The more concrete detail you have in your work, the more real the story will seem to the reader. Unique and specific detail in stories makes them more vivid and interesting. Name things: give proper names to settings and characters as much as possible. Good naming anchors the reader to the story.
All writers love language and words - as a writer you delight in unusual word pairings and odd sentences. Don't be afraid of your own language: the vernacular of your childhood or your home-place is full of authentic turns of phrase: use them. Mine your parents' - or other older people's - store of words for interesting sayings.
Each part of a short story must fit with the rest: so the tone fits with the language which also fits with what happens to the characters. This creates a unity within the story that is like the unity within a poem: everything works together to create a pleasing whole. Read some poetry to see how words and intent and content can meld together perfectly.
Readers pick up books to be entertained, to learn and/or for escapism; they want to feel along with your characters. Your story should resonate emotionally with the reader and will ideally have the power to smack her with its truthfulness. Flannery O'Connor said that stories should be 'short but deep', so the something that happens in the story will ideally illuminate the human condition in some way. Just because short stories are short doesn't mean that they can't be profound or make a deep impact - you can say a lot in a handful of pages.
The short story writer loves concision and brevity; she is willing and able to trim her sentences and paragraphs, to get the best out of them. We all overwrite to start with - this is normal. You just have to learn to edit well.
As a writer, I empathise and agree with John Banville's feeling of separateness with life, which he often mentions in interviews. It's what makes a writer in the end: a sort of aloofness, a feeling of not-being-wholly-in the world. The writer is an observer on the sidelines: she is unobtrusively nosey and notes everything; she gathers up all the bits that other people miss and throws them into the mix of her stories. Joseph O'Connor noted that 'a writer is always quietly looking and thinking. Not willing inspiration but just being open to the world. This quiet looking and thinking is the imagination. It's letting in ideas. It's trying, I suppose, to make some sense of things.'
Most writers procrastinate but you can feed your inner writer with good things. Stephen King says that 'writing is at its best - always, always, always - when it is a kind of inspired play for the writer'. If you are struggling to find inspiration, or if you are trying to force a story out of yourself, move away from your desk. Take yourself out for a walk, or to the theatre, or a gig, or an art gallery. Freshen your mind with a good short story by your favourite writer. Hopefully, when you return to the page, you will have something new to offer yourself and your writing will be 'inspired play'.
Writing is an apprenticeship; it takes lots of practice - years and years worth. But hard work and tenacity pay off, so stick with it and you will improve your art and be published. Good luck!
On Writing: A Memoir of the Craft - Stephen King (New English Library, 2001)
Self Editing For Fiction Writers - Browne & King (Harper, 2004)
Short Circuit: A Guide to the Art of the Short Story - Vanessa Gebbie (ed.) (Salt, Nov 2009)
The Portable Creative Writing Workshop - Pat Boran (New Island, 2005)
Writing in General and the Short Story in Particular - Rust Hills (Mariner Books, 2000)
Making Shapely Fiction - Jerome Stern (WW Norton, 1991)